Sales Representative CV example
🇿🇦 Written for South Africa · Fictional candidate · Free to use as a starting point
Sales is a numbers job, so a sales CV should be a numbers document. Targets, percentage of target achieved, new accounts and territory size tell a hiring manager more than any adjective. This example puts a number in almost every line.
Sample CV · Classic design · ATS-safe
Read this sample CV as text
Lerato Mokoena
FMCG Sales Representative
Pretoria, South Africa · lerato.mokoena@email.com · +27 71 234 5678
Professional Summary
FMCG sales representative with 5 years covering Gauteng general trade and wholesale. Achieved 112% of an annual R18M target, opened 60 new outlets in 2025 and was named Rep of the Year.
Work Experience
Sales Representative, Highveld Beverages (Pty) Ltd (Feb 2021 – Present)
- Manage 180 outlets across Tshwane, achieving 112% of the R18M annual target in 2025
- Opened 60 new spaza and tavern accounts in one year through route planning and promotions
- Negotiated shelf space with 12 wholesalers, growing share of shelf by 9 percentage points
- Report weekly sales and forecasts in Salesforce
Retail Sales Associate, UrbanStyle Clothing (Jan 2019 – Jan 2021)
- Top seller in the store for 9 of 24 months
- Trained 5 new staff on product knowledge and till procedures
Education
- National Diploma: Marketing, Tshwane University of Technology (2015 – 2018)
- National Senior Certificate (Matric), Pretoria High School for Girls (2010 – 2014)
Skills
Key account management · New business · Negotiation · Salesforce · Route planning · Merchandising · Driver's licence Code B (own car)
Why this sales representative CV works
- Every role shows the target and the % achieved.
- The territory, channel and product are named.
- The driver's licence code is listed, which South African sales roles often require.
- The CRM and reporting tools match the job adverts.
Skills to put on a sales representative CV
Sales Representative CV summary examples
FMCG sales representative with 5 years covering Gauteng general trade. Achieved 112% of an annual R18M target and opened 60 new outlets in 2025.
Energetic retail sales associate moving into field sales, with a record of top monthly sales across 3 stores.
Tips for writing your sales representative CV
- Show target vs achieved for each year or role.
- Name your territory, channel (retail, wholesale, B2B) and products.
- List your licence code and whether you have your own car, if the job needs travel.
- Mention awards such as “Rep of the Quarter”.
Frequently asked questions
How do I show sales results without numbers?
Use ranks and comparisons, like “top 3 of 25 reps” or “highest new-account growth in the region”.
Should I include my ID number on a South African CV?
No. Share it only when an employer asks during the formal hiring process.
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